Bedroom

The bedroom is where we begin and end our days. But if how we begin and how we end those days has changed, then the bedroom itself will change too. Many individuals will find new ways to make these formerly limited-use spaces more active during the daytime. Those who are able to work from home may actually get more sleep, while many — especially essential workers — might need to take extra steps to ensure their bedrooms are clean, safe spaces to relax after a long day. 

morning

The Non-Commute

The first thing we do every morning — wake up — will happen differently for many Americans. Because people working from home don’t have to commute, many will be able to sleep in later. This also means less engagement with the media they consumed on those commutes (e.g., radio, podcasts, etc.). Still, it’s not likely that commutes will be replaced minute-for-minute with sleeping. Many will build new routines that get them into the right headspace for the day, and others will face new stress and disruptions that prevent them from getting the sleep they need.

On the other hand, essential workers and those who have lost their jobs due to COVID-19 may face additional stress and more disruptions to their routines, which can negatively impact sleep. 

Let’s take a look at some of the changes we’ve seen so far.


Sleeping in

Fitbit data from 6 US cities showed we’re waking up an average of 26 minutes later on weekdays

Podcast slowdown

10% decrease in downloads

20% decrease in unique listeners

From PJs to loungewear

The number of sold-out sweatpants rose 39%

Afternoon

Alone Time

Before COVID, bedrooms were often left vacant during the daytime. Moving forward, the bedroom — whether primary or a guest room — will likely become a workspace for many by afternoon. This bedroom office will be a home’s quiet zone. It’s a place for private phone calls and distraction-free work. And now that we’re spending even more time here, perhaps it could use some redecorating.

Pop-up conference room

Adjustable standing desks

Scheduled use

Shared calendar to reserve time

evening

Secondary Media

Depending on how many rooms your home has, it’s possible the bedroom was already functioning as the alternative space to consume media. The post-COVID bedroom essentially demands it. Families, however close they’re getting, are still composed of individuals. The bedroom is where many of these individuals will retreat to decompress — alone. From streaming a movie to engaging in their favorite hobbies, it’s about maintaining individuality. Here are a few changes we’ve already seen in the way people are engaging with media and entertainment.

Hobby zone

300% increase in page visits to Hobbycraft’s “Ideas” hub

Game time

COVID-induced shortage of Nintendo Switch consoles

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